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Manuscripts from 2017

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Social Media Influence: Metrics Matter, Juliana Houldcroft

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Globalization of the Catholic Church: Implications for managing a large multinational organizations for a long period of time., Paula Robinson

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Five Seconds to the Ad: How Program-Induced Mood Affects Ad Countdown Effects, Tiffany Venmahavong

Manuscripts from 2016

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Consumer Purchasing: When Does Corporate Social Responsibility Matter?, Abigail Blecker

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Green Advertising and Millennials, Stephanie Davidson

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How Health Claims on Product Packaging Influence Consumer Perceptions and Purchase Decisions, Taylor Vanasse

Manuscripts from 2015

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Social Media Marketing in Midterm Political Campaigns & Its Effect on Political Activity, Samantha M. Beaupre

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The Power of Point of Sale Improving Growth, Profit, and Customer Service in a Retail Business, Matthew Cote

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The influence of Instagram on exercise and eating behavior, Bridgette Kosek

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Effects of Online Sponsored Advertising on Consumer Attitudes, Cassidy Maksy

Manuscripts from 2014

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The Effects of Popular Music in Television Advertisements on Branding, Amanda Jillson

Manuscripts from 2013

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Is Advertising to Teenagers Ethical? Media’s Influence on Body Image and Behavior, Stephanie Lemire

Manuscripts from 2012

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Twitter: Businesses Increasing Their Revenues 140 Characters at a Time, Adekemi O. Oyalabu

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The Evolution of the “Southwest Effect”, Daniel Webb

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Status: In a Relationship How Effective is Customer Relationship Marketing on Facebook?, Courtney Weiss

Manuscripts from 2011

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Does Twitter Create Similar Patterns of Positivity/Negativity as Face-to-Face Word-of-Mouth?, Nicholis Jones

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Effects of Chronic Regulatory Focus and Product Type on Internet Purchase Decisions, Chad Ryan

Manuscripts from 2010

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The Perceived Credibility of Brand Mention in Magazine Articles in Comparison to Advertorials and Traditional Paid Advertisements, Christina Conner

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Online Video Contest Effects on Brand and Ad Attitudes, Daniel A. Janis

Manuscripts from 2009

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Product Placement and the Effects of Persuasion Knowledge, Stephen Fitch

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Does brand image or taste have more influence on consumer preference for energy drinks?, Matthew Moore

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The Impact of High Risk Propensity on Lifestyle and Consumption Behaviors, Gergely Nemeth

Manuscripts from 2008

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The Effect of Outliers on Consumer Choice, Denise Fuda

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Generation Y Women’s Perception of Female Gender Roles in Advertising, Bonnie O’Halloran

Manuscripts from 2007

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Analysis of University Marketing Programs, Shawn Benham