Document Type

Dissertation

Abstract

An examination of the ethics involved in advertising to adolescents. Specifically, a content analysis and survey research was conducted dealing with how television commercials and magazine advertisements targeted towards males ultimately affect female body image and behavior. The content analysis consisted of Axe Body Spray advertisements, as well as Sports Illustrated: Swimsuit Edition. Findings of survey research include increased body monitoring as a result of exposure to advertisements. Implications and future opportunities are discussed.

Stephanie_Lemire_Data Appendix pt 1.pdf (68 kB)
Data Appendix, Part 1

Stephanie_Lemire_Data Appendix pt 2.pdf (56 kB)
Data Appendix, Part 2

Stephanie_Lemire_prezi 2.pdf (22731 kB)
Prezi