An examination of the ethics involved in advertising to adolescents. Specifically, a content analysis and survey research was conducted dealing with how television commercials and magazine advertisements targeted towards males ultimately affect female body image and behavior. The content analysis consisted of Axe Body Spray advertisements, as well as Sports Illustrated: Swimsuit Edition. Findings of survey research include increased body monitoring as a result of exposure to advertisements. Implications and future opportunities are discussed.
Recommended CitationLemire, Stephanie, "Is Advertising to Teenagers Ethical? Media’s Influence on Body Image and Behavior" (2013). Honors Projects in Marketing. Paper 12.