The use of social media, specifically Instagram, of 305 Bryant University students ages 18-28 was investigated through student completion of an online survey to examine how following exercise and food related Instagram accounts impacts behavior. Both male and females use Instagram fairly equally, though males are more responsive to food Instagram accounts than females, who have no significant difference in behavior. Both males and females who follow exercise Instagram accounts are significantly more active than those who do not follow exercise Instagram accounts. Given the recent explosive use of Instagram in the population, the implications for this study are enormous, especially for organizations that want to reach this segment to influence exercise and eating behavior.
Recommended CitationKosek, Bridgette, "The influence of Instagram on exercise and eating behavior" (2015). Honors Projects in Marketing. Paper 14.