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Article

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Published by Taylor and Francis (Routledge) in The Reference Librarian Volume 52, Issue 1, pages 20-26.
Bryant University users may purchase a publisher's PDF copy of this article here.

Publication Source

The Reference Librarian

Abstract

To be effective, libraries must promote, market, and advertise mobile initiatives. When libraries introduce services that use new tools and modes of thought, they must demonstrate what is possible, how services are relevant, and how new resources can help.

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