Scholarly journal articles written by Marketing Department Faculty at Bryant University.

Listings here will represent publications since the year 2000. This site is under construction.

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Manuscripts from 2015

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Improving Services Supply Management in the Defense Sector: How the Procurement Process Affects B2B Service Quality, Timothy G. Hawkins

Manuscripts from 2014

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Evolution of Supply Chain Collaboration: Implications for the Role of Knowledge, Michael Gravier and M. Theodore Farris

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The Spillover Effects of Prototype Brand Transgressions on Country Image and Related Brands, Peter Magnusson, Vijaykumar Krishnan, Stanford A. Westjohn, and Srdan Zdravkovic

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Higher Quality or Lower Price? How Value-Increasing Promotions Affect Retailer Reputation via Perceived Value, Sukki Yoon, Sangdo Oh, Sujin Song, Kyungok K. Kim, and Yeonshin Kim

Manuscripts from 2013

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Analytic Hierarchy Process: An Application in Green Building Market Research, Sharmin Attaran and Bilge Gokhan Celik

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The Moderating Effect of the Boundary Spanning Role on Perceived Supervisory Support: A Meta-Analytic Review, Stefanie L. Boyer and Diane R. Edmondson

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Self-Directed Learning: A Tool for Lifelong Learning, Stefanie L. Boyer, Diane R. Edmondson, Andrew B. Artis, and David Fleming

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Online Game Characters' Influence on Brand Trust: Self-disclosure, Group Membership, and Product Type, Yung Kyun Choi, Sukki Yoon, and Heather P. Lacey

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Conceptualizing Communication Capital for a Changing Environment, Leo Wayne Jeffres, Guowei Jian, and Sukki Yoon

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The Role of Cultural Intelligence in Marketing Adaptation and Export Performance, Peter Magnusson, Stanford A. Westjohn, Alexey V. Semenov, Arilova A. Randrianasolo, and Srdan Zdravkovic

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Student Attitudes Toward Client Sponsors and Learning: An Analysis of the Effects of Incorporating a Client Sponsored Project in an Introductory Marketing Course, Jane McKay-Nesbitt and Srdan Zdravkovic

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Extending Technology for Market Disruption: A Case Study, Elaine M. Notarantonio and Charles J. Quigley Jr.

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Do Negative Consumption Experiences Hurt Manufacturers or Retailers? The Influence of Reasoning Style on Consumer Blame Attributions and Purchase Intention, Sukki Yoon

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Does Country-Of-Origin Matter to Generation Y?, Srdan Zdravkovic

Manuscripts from 2012

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Improving Sales Performance with Self-Directed Learning, Stefanie L. Boyer, Andrew B. Artis, Paul J. Soloman, and David Fleming

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Changing the Face of International Business Education: The X-Culture Project, Vas Taras, Paweł Bryła, Susan Forquer Gupta, Alfredo Jiménez, Michael S. Minor, Tim Muth, Xavier Ordenana, Daniel Rottig, Riikka M. Sarala, Norhayati Zakaria, and Srdan Zdravkovic

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Enhancing Brand Image via Sponsorship, Srdan Zdravkovic and Brian D. Till

Manuscripts from 2011

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Public Versus Private Sector Procurement Ethics and Strategy: What Each Sector can Learn from the Other, Timothy Hawkins, Michael Gravier, and Edward Powley

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Structural Pluralism and the Community Context: How and When Does the Environment Matter?, Leo Jeffres, Edward Horowitz, Cheryl C. Bracken, Guowei Jian, Kimberly A. Neuendorf, and Sukki Yoon

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Further Clarification on How Perceived Brand Origin Affects Brand Attitude, Peter Magnusson, Stanford A. Westjohn, and Srdan Zdravkovic

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"What? I Thought Samsung Was Japanese": Accurate or Not, Perceived Country of Origin Matters, Peter Magnusson, Stanford A. Westjohn, and Srdan Zdravkovic

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Integrating Supply Chain Infrastructure and Process to Create Joint Value, Teresa M. McCarthy-Byrne and John T. Mentzer

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Motivating the Industrial Sales Force in the Sales Forecasting Process, Teresa M. McCarthy Byrne, Mark A. Moon, and John T. Mentzer

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Connection, Trust, and Commitment: Dimensions of Co-creation?, Wesley S. Randall, Michael Gravier, and Victor R. Prybutok

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When Intrusive Can Be Likable: Product Placement Effects on Multitasking Consumers, Sukki Yoon, Yung Kyun Choi, and Sujin Song

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'No More' Leads to 'Want More,' but 'No Less' Leads to 'Want Less': Consumers' Counterfactual Thinking When Faced With Quantity Restriction Discounts, Sukki Yoon and Patrick Vargas

Manuscripts from 2010

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Assessment Investment : a Five-point Strategy Helps Schools Overcome Faculty Resistance to Assurance of Learning Programs and Encourages Professors to Invest in the Assessment Process, Carol W. DeMoranville

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Enhancing Reverse Auction Use Theory: An Exploratory Study, Timothy G. Hawkins, Michael Gravier, and C. Michael Wittmann

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Advertising Creativity in Korea: Scale Development and Validation, Byoung Hee Kim, Sangpil Han, and Sukki Yoon

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Research Opportunities in Supply Chain Management, James Stock, Stefanie L. Boyer, and Tracy Harmon

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M-B Indicator and Advertising Careers, Brian D. Till, Srdan Zdravkovic, and Bob Morrison

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"Fish out of water": Understanding Decision-Making and Coping Strategies of English as Second Language Consumers Through a Situational Literacy Perspective, Madhu Viswanathan, Carlos Torelli, Sukki Yoon, and Hila Riemer

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Different Routes to Judgment Formation, Sukki Yoon, Sungmi Lee, and Yung Kyun Choi

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Feeling Happier When Paying More: Dysfunctional Counterfactual Thinking in Consumer Affect, Sukki Yoon and Patrick Vargas

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Dimensions of Fit Between a Brand and a Social Cause and Their Influence on Attitudes, Srdan Zdravkovic, Peter Magnusson, and Sarah M. Stanley

Manuscripts from 2009

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The Effectiveness of a Buzz Marketing Approach Compared to Traditional Advertising: An Exploration, Elaine M. Notarantonio and Charles J. Quigley Jr.

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Developing a Consensus Definition of Supply Chain Management: A Qualitative Study, James R. Stock and Stefanie L. Boyer

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Technology Readiness and Usage: A Global-Identity Perspective, Stanford A. Westjohn, Mark J. Arnold, Peter Magnusson, Srdan Zdravkovic, and Joyce Xin Zhou

Manuscripts from 2008

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An Analysis of Logistics Pedagogical Literature: Past and Future Trends in Curriculum, Content, and Pedagogy, Michael Gravier and M. Theodore Farris

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Investigating the Role of Knowledge in Alliance Performance, Michael Gravier, David Strutton, and Wesley S. Randall

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Meta-analysis of Cultural Differences: Another Slice at the Apple, Peter Magnusson, Daniel W. Baack, Srdan Zdravkovic, Karin M. Staub, and Lyn S. Amine

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Breaking Through the Cultural Clutter: A Comparative Assessment of Multiple Cultural and Institutional Frameworks, Peter Magnusson, Rick T. Wilson, Srdan Zdravkovic, Joyce Xin Zhou, and Stanford A. Westjohn

Manuscripts from 2007

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Collaborative Supply Chain Management: The Most Promising Practice for Building Efficient and Sustainable Supply Chains, Mohsen Attaran and Sharmin Attaran

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Antecedents of Global Attitude: A Perspective from Sweden, Srdan Zdravkovic

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Croatia: A Country “Created From God's Tears”, Srdan Zdravkovic and Lyn S. Amine

Manuscripts from 2006

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The Evolution of Sales Forecasting Management: A 20-year Longitudinal Study of Forecasting Practices, Teresa M. McCarthy Byrne, Donna F. Davis, Susan L. Golicic, and John T. Mentzer

Manuscripts from 2005

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The Future of Marketing Scholarship: Recruiting for Marketing Doctoral Programs, Donna F. Davis and Teresa M. McCarthy Byrne

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Financing America's Roads: The Past Is Prologue, Michael Gravier and M. Theodore Farris

Manuscripts from 2004

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The Rebirth of Re-engineering: X-engineering, Mohsen Attaran and Sharmin Attaran

Manuscripts from 2003

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The Coming Age of Virtual Teaming: Guidelines for Managers, Mohsen Attaran and Sharmin Attaran

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Conducting a Market Opportunity Analysis for Air Cargo Operations, Susan L. Golicic, Teresa M. McCarthy, and John T. Mentzer

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The Stable Core and Dynamic Periphery in Top Management Teams, Michael A. Roberto

Manuscripts from 2002

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Catch the Wave of E-procurement, Mohsen Attaran and Sharmin Attaran

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Collaborative Computing Technology: The Hot New Managing Tool, Mohsen Attaran and Sharmin Attaran

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The Impact of e-Commerce on Supply Chain Relationships, Susan L. Golicic, Donna F. Davis, Teresa M. McCarthy, and John T. Mentzer

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Implementing Collaborative Forecasting to Improve Supply Chain Performance, Teresa M. McCarthy and Susan L. Golicic

Manuscripts from 2001

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Bringing Order Out of Chaos: Forecasting e-Commerce, Susan L. Golicic, Donna F. Davis, Teresa M. McCarthy, and John T. Mentzer

Manuscripts from 1999

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The Effect of Price in the College Selection Decision Process, Charles Quigley Jr., Frank Bingham Jr., Keith Murray, and Elaine Notarantonio

Manuscripts from 1992

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Salesperson Communication Style: The Neglected Dimension in Sales Performance, Paul A. Dion and Elaine M. Notarantonio

Manuscripts from 1990

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The Effects of Open and Dominant Communication Styles on Perceptions of the Sales Interaction, Elaine M. Notarantonio and Jerry L. Cohen

Manuscripts from 1988

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The Effect of Limits in Retail Advertisements: A Reactance Theory Perspective, Greg J. Lessne and Elaine Notarantonio