Items listed include publications with journal articles written or edited by Marketing Department faculty.

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Manuscripts from 2023

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The Impact of Digital Twins on the Evolution of Intelligent Manufacturing and Industry 4.0, Mohsen Attaran, Sharmin Attaran, and Bilge Gokhan Celik

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The COVID-19 Threat and Luxury Advertising, Tae Hyun Baek, Jungkeun Kim, Sukki Yoon, Yung Kyun Choi, and Charles R. Taylor

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When Push Comes to Shove: How Coach Versus Student Athlete Misconduct Affects Event Attendance Intentions, Laura Boman, Sarah Lefebvre, and Ganga Hewage

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Why, Did I Lose? Debriefing Quality and its Effects on Justice, Protests, and Sales Loss Attributions, Timothy G. Hawkins, Mike Wittmann, Michael Gravier, Suman Niranjan, and William A. Muir

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Close Your Eyes and Open Your Mind: How Closed Eyes Affect Evaluations of Utilitarian and Hedonic Advertising Appeals, Younghwa Lee, Marat Bakpayev, Sukki Yoon, and Kacy Kim

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The Personalization-Privacy Paradox: Examining the Impact of Targeting Disclosures on Consumer Behvior in Online Privacy, Rachel Esther Lim, Yoon Hi Sung, Eun Yeon Kang, and Kacy Kim

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Cancel Anytime! How Easy Cancellation Options Enhance Purchase Intentions for Services that Require Long-Term Commitments, Sohyeon Park, Kacy Kim, Seolwoo Park, Yung Kyun Choi, and Sukki Yoon

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Corporate Social Responsibility in the Global Village: The Roles of Global Identity and Construal Level, Yuhosua Ryoo, Kacy Kim, Fareeha Wan, and Sukki Yoon

Manuscripts from 2022

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Pride and Gratitude: Egoistic versus Altruistic Appeals in Social Media Advertising, Tae Hyun Baek and Sukki Yoon

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Preference for Experiences: Regulatory Focus and the Trade-Offs Between Experiential and Material Purchases, Ganga Hewage and Xin He

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Blockchain Impacts on Global Supply Chain Operational and Managerial Business Value Processes, Pedro M. Reyes, Michael J. Gravier, Patrick Jaska, and John K. Visich

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The New Norm for Sales Organizations: Impact of Technology During Environmental Turbulence, Michael Rodriguez and Stefanie Boyer

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The Mind of the Beholder: Congruence Effects in Luxury Product Placements, Patricia Rossi, Felipe Pantoja, Sukki Yoon, and Kacy Kim

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Introduction to the Special Issue on the Future of Advertising, Sukki Yoon

Manuscripts from 2021

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Smiling AI Agents: How Anthropomorphism and Broad Smiles increase Charitable Giving, Tae Hyun Baek, Marat Bakpayev, Sukki Yoon, and Seeun Kim

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Emojis and Assertive Environmental Messages in Social Media Campaigns, Tae Hyun Baek, Seeun Kim, Sukki Yoon, Yung Kyun Choi, Dongwon Choi, and Hyejin Bang

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Message assertiveness and price discount in prosocial advertising: differences between Americans and Koreans, Hyejin Bang, Dongwon Choi, Sukki Yoon, Tae Hyun Baek, and Yeonshin Kim

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The importance of timely social media responsiveness, Stefanie Boyer

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Predicting bid protests: What should sourcing teams (not) do?, Timothy G. Hawkins, Michael Gravier, and Suman Niranjan

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Ethical Dissonance in Environmental Advertising: Moderating Effects of self-benefit Versus other-benefit Appeals, Woojin Kim, Yuhosua Ryoo, Sukki Yoon, and Kacy Kim

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Exploring the Chain of Effects Between Local Identity and Expatriate Consumers’ Preference for Local Food Brands, Dario Miocevic, Ruzica Brecic, and Srdan Zdravkovic

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Gym Membership Programs: Image Motivation and Conditional Discount Framing, Xiaofei Pan and Sukki Yoon

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The impact of COVID-19 on consumer evaluation of authentic advertising messages, Jooyoung Park, Jungkeun Kim, Daniel C. Lee, Seongseop S. Kim, Benjamin G. Voyer, Changju Kim, Billy Sung, Hector Gonzalez-Jimenez, Fernando Fastoso, Yung K. Choi, and Sukki Yoon

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Recycle System Design for End-of-Life Electronics in Developing Countries, Pedro M. Reyes, Jianghong Man, Patrick Jaska, John K. Visich, and Michael Gravier

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The effects of political ideology and brand familiarity on conspicuous consumption of fashion products, Ganga S. Urumutta Hewage

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Expatriate Consumers’ Adaptations and Food Brand Choices, Srdan Zdravkovic

Manuscripts from 2020

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Digital Transformation and Economic Contributions of 5G Networks, Mohsen Attaran and Sharmin Attaran

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Food Printing: Evolving Technologies, Challenges, Opportunities, and Best adoption Strategies, Sharmin Attaran and Mohsen Attaran

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Looking forward, looking back: The impact of goal progress and time urgency on consumer responses to mobile reward apps, Tae Hyun Baek and Sukki Yoon

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Death Imagery in Antipoaching Advertising, Tae Hyun Baek and Sukki Yoon

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Looking forward, looking back: The impact of goal progress and time urgency on consumer responses to mobile reward apps, Tae Hyun Baek and Sukki Yoon

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Programmatic creative: AI can think but it cannot feel, Marat Bakpayev, Tae Hyun Baek, Patrick van Esch, and Sukki Yoon

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Empirical Investigations of the Impact of Entrepreneurial Orientation and Grit on Salesperson Turnover for Generation Z, Stefanie Boyer, David E. Fleming, Michael Rodriguez, and Scott R. Cohen

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Getting Ready for the Future, Michael Gravier

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Supply Chain Management is Strategy, Michael Gravier

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Supply Chain Workers Save the Day, Michael Gravier

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The Great Simplification, Michael Gravier

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The Power of Incentives in Post-Coronavirus Supply Chains, Michael Gravier

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The Sidelines Are the Frontlines, Michael Gravier

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The role of supplier performance evaluations in mitigating risk: assessing evaluation processes and behaviors, Timothy G. Hawkins, Michael J. Gravier, and William A. Muir

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Color Effects in Green Advertising, Dongjae Jay Lim, Tae Hyun Baek, Sukki Yoon, and Yeonshin Kim

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The Effect of 360-degree Rotatable Product Images on Purchase Intention, Seeun Kim, Tae Hyun Baek, and Sukki Yoon

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Temporal and social scarcities: effects on ad evaluations, Sujin Kim, Sukki Yoon, Tae Hyun Baek, Yeonshin Kim, and Yung Kyun Choi

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Acculturation of Expatriate Consumers: Conditional Effects of Mental Attachments to Home Country, Dario Miocevic and Srdan Zdravkovic

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Expatriate Consumers’ Adaptations and Food Brand Choices: A Compensatory Control Perspective, Dario Miocevic and Srdan Zdravkovic

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Class waivers to the non-manufacturer rule: effects on small business utilization in public procurement, William A. Muir, Michael J. Gravier, and Timothy G. Hawkins

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The impact of mobile customer relationship management (mCRM) on sales collaboration and sales performance, Michael Rodriguez and Stefanie Boyer

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Artificial Intelligence and the Sales Process: How to Help Sales Students Develop an Analytics Skill Set, Michael Rodriguez and Stefanie L. Boyer

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A Cross-cultural Study on the Effect of Causes of Need in Charity, Joonyong Seo and Sukki Yoon

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The Influence of Humor Appeal in Luxury Advertising, Hyunju Shin, Sukki Yoon, and Kacy Kim

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Comedic violence in advertising: cultural third-person effects among U.S., Korean, and Croatian consumers, Hye Jin Yoon, Sukki Yoon, Srdan Zdravkovic, Ivana Kursan Milakovic, Dario Miocevic, and Yung Kyun Choi

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Slow versus fast: how speed-induced construal affects perceptions of advertising messages, Sukki Yoon, Hyejin Bang, Dongwon Choi, and Kacy Kim

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Culture and Health Persuasion: Differences between Koreans and Americans, Sukki Yoon, Ashok K. Lalwani, Patrick T. Vargas, Kacy Kim, and Charles R. Taylor

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Vicarious animosity: Taking sides on provocative issues, Srdan Zdravkovic, Peter Magnusson, Dario Miocevic, and Standford A. Westjohn

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Unpacking the relationship between social media marketing and brand equity: The mediating role of consumers’ benefits and experience, Lamberto Zollo, Raffaele Filieri, Riccardo Rialti, and Sukki Yoon

Manuscripts from 2019

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The Need for Digital Workplace: Increasing Workforce Productivity in the Information Age, Mohsen Attaran, Sharmin Attaran, and Diane Kirkland

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Technology and Organizational Change: harnessing the power of digital workplace, Moshen Attaran, Sharmin Attaran, and Diane Kirkland

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Savoring the Product: a Look at the Impact of AI on Pre and Post Purchase Satisfaction, Sharmin Attaran, Moshen Attaran, and Diane Kirkland

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Social Exlcusion Influences on the Effectiveness of Altruistic Versus Egoistic Appeals in Charitable Advertising, Tae Hyun Baek, Sukki Yoon, Seeun Kim, and Yeonshin Kim

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Text versus pictures in advertising: effects of psychological distance and product type, Yung Kyun Choi, Sukki Yoon, Kacy Kim, and Yeonshin Kim

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Divergent Effects of Friend Recommendations on Disclosed Social Media Advertising in the United States and Korea, Amy Errmann, Yuri Seo, Yung Kyun Choi, and Sukki Yoon

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2019: The Year of Supply Chains Living Dangerously, Michael Gravier

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Don’t Work the Good Horse to Death, Michael Gravier

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Leadership and the Democratization of Supply Chains, Michael Gravier

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Of Telegraphs and Blockchains, Michael Gravier

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Risks and Opportunities in the Fourth Industrial Revolution, Michael Gravier

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Supply Chain Management Has Changed the World Economy, Michael Gravier

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Supply Chain Opportunity Costs about to Explode, Michael Gravier

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Supply Chain Talent: A Thousand Ways to Do What You’re Told, Michael Gravier

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Supply Chain Visibility Has a Problem, Michael Gravier

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Technology is Supply Chain’s Greatest Threat”. Supply Chain Management Review, Michael Gravier

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The Fourth Industrial Revolution: Some Supply Chain Managers Just Don’t Get It, Michael Gravier

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Wisdom Comes from the Young, Michael Gravier

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The Knowledge Application and Utilization Framework Applied to Defense COTS: A Research Synthesis for Outsourced Innovation, Michael Gravier and Timothy Hawkins

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Is that coffee mug smiling at me? How anthropomorphism impacts the effectiveness of desirability vs. feasibility appeals in sustainability advertising, Nah Ray Han, Tae Hyun Baek, Sukki Yoon, and Yeonshin Kim

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Branded Entertainment: gender differences in reactions to star ratings, Kacy Kim, Chanmo Park, Sukki Yoon, Yong Kyun Choi, Sangdo Oh, and Jooyoung Lee

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“In-depth” incidental exposure: How processing difficulty and processing style affect evaluations of transparent overlay images, Sangdo Oh, Sukki Yoon, and Patrick Vargas

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Consumer Perceptions of Brand Mention in Magazines by Level of Involvement, Charles J. Quigley, Sharmin Attaran, and Elaine M. Notarantonio

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Managing the Next Generation of Sales, Gen Z/Millennial Cusp: An Exploration of Grit, Entrepreneurship, and Loyalty, Michael Rodriguez, Stefanie L. Boyer, David Fleming, and Scott Cohen

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Red Sox versus Yankees: Sports Team Rivalry, Sports Symbols, and Distance Performance, Sukki Yoon, Kacy Kim, A. J. Beltis, John Logan, and Gayatri Subramanian

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Active Bidder versus Smart Bidders: do participation intensity and shopping goals affect the winner's joy in online bidding?, Sukki Yoon, Kacy Kim, Michael Gravier, and Sangdo Oh

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Dollar-Off or Percent-Off? Discount Framing, Construal Levels, and Advertising Appeals, Sukki Yoon, Kacy Kim, Sujin Kim, and Gabrielle Corner

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Matieralism or Morality in Social Media, which Matters Most? Insights from Millennials Luxury Consumption, Sukki Yoon, Virginia Vannucci, Lamberto Zollo, and Riccardo Rialti

Manuscripts from 2018

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Feasibility of Warehouse Drone Adoption and Implementation, Edward Companik, Michael J. Gravier, and M. Theodore Farris II

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An Immigrant’s Advice for College Graduates, Michael Gravier

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Global Supply Chains Depend on People, Michael Gravier

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Infrastructure Fix Requires Innovating Our Regulatory Approach, Michael Gravier

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Supply Chain Managers Shape the World, Michael Gravier

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Tariffs Won’t Deter Industry 4.0, Michael Gravier

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The Half-Life of Supply Chain Knowledge, Michael Gravier

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Unprecedented Supply Chain Opportunities in the Gulf, But First, the Blockade Must End, Michael Gravier

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The Competitive Advantages of the Digital Economy Require a Digital Mentality, Michael Gravier, Christopher Roethlein, and John Visich

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Socio-Economic Sourcing: Benefits of Small Business Set-Asides in Public Procurement, Timothy G. Hawkins, Michael J. Gravier, and Wesley S. Randall

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The effects of eWOM volume and valence on product sales – an empirical examination of the movie industry, Kacy Kim, Sukki Yoon, and Yung Kyun Choi

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How Liberals and Conservatives Respond to Equality-Based and Proportionality-Based Rewards in Charity Advertising, Younghwa Lee, Sukki Yoon, Young Woo Lee, and Marla B. Royne

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Why a hierarchy-of-effects model is still the best approach to managing and optimizing the impact of corporate social responsibility strategies, Keith B. Murray

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Narrative Transportation and Paratextual Features of Social Media in Viral Advertising, Yuri Seo, Xiaozhu Li, Yung Choi, and Sukki Yoon

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Matching Luxury Brand Appeals with Attitude Functions on Social Media Across Cultures, Sukki Yoon, Yung Kyun Choi, Yuri Seo, and Udo Wagner

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How Liberals and Conservatives Respond to Feasibility and Desirability Appeals in Anti-Tobacco Campaigns, Sukki Yoon, Kacy Kim, Seungwoo Chun, Chanmo Park, and Younghwa Lee

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College Students' Online Purchase Attitudes and Intentions: gender, product type, and risk, Sukki Yoon, Jane McKay-Nesbitt, and Chad Ryan