Croatia: A Country “Created From God's Tears”
Thunderbird International Business Review
This article introduces Croatia as a newly independent Eastern European state that is emerging from centuries of rule by others. Croatia aims to be a modern European nation, offering great potential for international business, tourism, and economic development. Information about Croatia is in short supply, so this article provides valuable insights for businesspeople considering doing business in Croatia. This information can also serve as a general benchmark for neighboring countries that were members of the former Yugoslavia. In the article, we provide background cultural information on Croatia and discuss aspects of the environment relating to (1) political, regulatory, and legal conditions; (2) human resource factors; and (3) foreign direct investment, trade, and marketing conditions. We conclude with managerial and research implications, as well as an evaluation of the outlook for Croatia's future. © 2007 Wiley Periodicals, Inc.
Recommended CitationZdravkovic, Srdan and Amine, Lyn S., "Croatia: A Country “Created From God's Tears”" (2007). Marketing Department Journal Articles. Paper 4.