Leaders as Anthropologists
Ivey Business Journal
The article presents the author's comments and suggestions on effective leaders. He states that leaders must hone their skills as problem-finders, not just problem-solvers. The author suggests that if leaders wish to discover the problems that could mushroom into large-scale failures in their organizations, they too must venture out of their offices. According to him, marketing professionals have discovered the power of an anthropological approach.
Recommended CitationRoberto, Michael A., "Leaders as Anthropologists" (2009). Management Department Journal Articles. Paper 22.