Implementing Collaborative Forecasting to Improve Supply Chain Performance
Keywords Case studies; Product development; Sales; Forecasting
Emerald Group Publishing Ltd.
International Journal of Physical Distribution and Logistics Management
Sales forecasting and collaboration are 2 business phenomena that have independently been recognized as contributing to improved organizational performance. The present research employs case study methodology to explore the synergies to be gained from combining the 2 processes. Depth interviews were conducted with executives at three firms currently engaged in collaborative forecasting with supply chain partners. Results revealed unique approaches to collaborative forecasting that circumvent the inhibitors of collaborative planning, forecasting, and replenishment adoption, and yield substantial improvement in company and supply chain performance including increased responsiveness, product availability assurance, optimized inventory and associated costs, and increased revenues and earnings. Seven guidelines to implementing interfirm collaborative forecasting are presented.
Recommended CitationMcCarthy, Teresa M. and Golicic, Susan L., "Implementing Collaborative Forecasting to Improve Supply Chain Performance" (2002). Marketing Department Journal Articles. Paper 53.