An Assessment of Quantitative Research in Mass Communication

Document Type



Published by Association for Education in Journalism and Mass Communication in Journalism Quarterly, volume 53 issue 2, 1976. Bryant users may access this article here.

Publication Source

Journalism Quarterly


Assesses the use of statistical analysis in mass communication research. Discussion of publication practices of mass communication authors and editors; Calculation of statistical power and specification of significance level, sample size and effect size; Presentation of an interdisciplinary comparison of statistical power figures on social and behavioral sciences.