An Assessment of Quantitative Research in Mass Communication
Assesses the use of statistical analysis in mass communication research. Discussion of publication practices of mass communication authors and editors; Calculation of statistical power and specification of significance level, sample size and effect size; Presentation of an interdisciplinary comparison of statistical power figures on social and behavioral sciences.
Recommended CitationChase, Lawrence J. and Baran, Stanley J., "An Assessment of Quantitative Research in Mass Communication" (1976). Communication Journal Articles. Paper 104.