Title

An Assessment of Quantitative Research in Mass Communication

Authors

Lawrence J. Chase, California State University, SacramentoFollow
Stanley J. Baran, Bryant UniversityFollow

Document Type

Article

Comments

Published by Association for Education in Journalism and Mass Communication in Journalism Quarterly, volume 53 issue 2, 1976. Bryant users may access this article here.

Publisher

Association for Education in Journalism & Mass Communication

Publication Source

Journalism Quarterly

Abstract

Assesses the use of statistical analysis in mass communication research. Discussion of publication practices of mass communication authors and editors; Calculation of statistical power and specification of significance level, sample size and effect size; Presentation of an interdisciplinary comparison of statistical power figures on social and behavioral sciences.