Document Type

Dissertation

First Faculty Advisor

Baran, Stanley

Keywords

Media; Communication; Relationships; Interpersonal; Expectations; Television;

Publisher

Bryant University

Abstract

This research investigates the effects of media on the interpersonal relationship expectations of television viewers. The study sought to better understand the implications of this topic in addition to determining whether one television program can affect the mindset of viewers. Through the use of an online survey, a focus group, a cultivation analysis of the television show Gossip Girl, as well as an analysis of the show’s fan pages this research discovered that television viewing has an impact on viewer expectations of relationships (as well as a general desire for themes within television programs in reality). This research demonstrates the impact that media messages have on viewers’ everyday lives.

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