Document Type

Dissertation

Abstract

Unlike traditional stations, internet radio stations try to complete the task of effectively

identifying the individual in their audience and then cater to their musical taste. The

effectiveness of these stations can be analyzed through popular music customization mediums,

such as Pandora and Spotify. This paper seeks to analyze Pandora and Spotify and research

why they are such popular mediums for their users and how effective each site is in satisfying

a need for personalized radio. Specifically, what medium used for internet radio best caters

to the needs of users in terms of website features (extent of personalization and social media

integration), availability of services (access and costs), and music appreciation features

(quality, content and variety)? This paper highlights what qualities users value most of

Pandora and Spotify. Two experiments are performed, one is objective (self-conductive) and

the other is subjective (with a group of college age listeners) which answers the question:

when both mediums are given the same parameters how do their performances differ? There

is a survey associated with the subjective experiment where users provide demographic

information and rank certain features based on their performance. Although neither station

significantly outperformed the other in terms of the subjective experiment, many of the

differences between the two services are highlighted throughout the paper.

Included in

Mathematics Commons

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