Why Making the Decisions the Right Way is More Important Than Making the Right Decisions

Document Type



Published by Richard Ivey School of Business in Ivey Business Journal, volume 70 issue 1, 2005. Bryant users may access this article here.

Publication Source

Ivey Business Journal


Discusses the importance of the decision-making process over the decisions themselves. Factors behind the acceptance of conventional wisdom by some people and organizations; Analysis of the decision of U.S. President John F. Kennedy to authorize U.S. government assistance for the Bay of Pigs invasion to overthrow the regime of Cuban leader Fidel Castro; Advantages of process-centric learning.