A Profile of Communication Apprehension in Accounting Majors: Implications for Teaching and Curriculum Revision
Journal of Accounting Education
Practitioners have consistently noted that entry-level accountants exhibit inadequate communication skills (Andrews & Sigband, 1984). Academics and practitioners agree that accounting students' writing and oral communication skills are the two major areas needing more attention in the curriculum (Simons & Higgins, 1993). Daly (1978) and McCroskey (1984) have found that poor communication is a result of either poor skills, apprehension, or both. This suggests a need to determine the level of apprehension in accounting majors prior to making curriculum/classroom changes. This study examines the level of communication apprehension in accounting majors. The results show that accounting majors have higher apprehension toward both written and oral communications than other business majors. Gender differences were found only for oral communication apprehension, with female accounting majors reporting the highest apprehension. The implications of these findings are discussed.
Published by Elsevier in the Journal of Accounting Education, volume 13 issue 2, 1995. Bryant users may access this article here.