Individual Perceptions of the Internet of Things

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International Association for Computer Information Systems


Organizations have embraced The Internet of Things (IoT) for the benefits that they derive. Acceptance among individual consumers has been slower. An understanding of individuals’ perceptions of the IoT will help promote acceptance of the technology. This paper investigates individual perceptions of IoT regarding privacy, security, trust, and convenience by providing subjects with typical IoT scenarios and having them respond to questions regarding their perceptions. For less personal scenarios, convenience was most important and privacy least important. For more personal scenarios the opposite was true; privacy was most important and convenience least important.