Small Business and the Internet: A Measurement of Use
Richards College of Business, University of West Georgia
The field of Internet communication technology continues to change at a rapid rate. Companies unable to keep up will, say the authors, find themselves at a competitive disadvantage in their endeavor to expand their customer base and services. The opportunities for small businesses to take advantage of this technology are severely challenged due to such constraints as inadequate financial resources, insufficient technical expertise, and problems in managing resources. In spite of these constraints, many small businesses are successfully transitioning their businesses to the Internet. The study reported on in this paper was developed to measure the current level of experience and use of the Internet by small businesses in the State of Rhode Island.