The Internet, Value Chain Visibility and Learning

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Request a copy of the paper from the author: Abhijit Chaudhury




The expansion of Internet-related activities includes not only an exponential growth in electronically mediated exchanges of goods and services but also significant changes in how information is accessed and used. This paper posits that the Internet has made possible a fundamental shift in the nature of an information system (IS) by increasing the visibility of the individual information value chain. The increased visibility means that the Internet model IS, in contrast to the transactional model IS, provides the user with the potential for more direct interaction with the upstream processes in the information value chain. This possibility of direct interaction is one reason the Internet enables the emergence of online communities, makes possible more effective information processing at the individual level, and thus offers the opportunity for more effective learning. The paper discusses the implications of these concepts for IS research and design and for individual and organizational learning.

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