An Empirical Investigation of Student Perception and Selection of a CIS Minor Program in the College of Business
information systems, recruitment of students, gender difference, survey methodology
This study aims to investigate the factors (gender, major, a priori knowledge) influencing student perception of a CIS minor and whether they select a CIS minor, in the hope of providing insight to colleges/universities in developing a strategy to successfully manage the recruitment process of students to the CIS minor. It was found that students? gender, major and a priori knowledge do directly impact their perception of the usefulness of a CIS minor. In addition, the study also found that a person?s gender directly impacted their decision to select a CIS minor. However, students? major and a priori knowledge did not seem to significantly influence their decision about actually selecting a CIS minor.