Impact of the VCR on Control of Television Viewing

Won Yong Kim
Stanley J. Baran, Bryant University
Kimberly K. Massey

Document Type Article

Published in the Journal of Broadcasting and Electronic Media, volume 32 issue 3, 1988. Bryant users may access this article here.


Familial control of television viewing in tight of the introduction of the videocassette recorder (VCR) was examined by: asking sets of parents and children about their use of VCRs and television, determining differences in these perceptions, and relating family demographics to use and control. In-home interviews with 710 families found agreement on who chooses the programs to be watched. Some differences were noted, however, between parents' and children's perceptions of how the viewing situation is controlled.