Behavioral Complexity Is in the Eye of the Beholder: Effects of Cognitive Complexity and Message Complexity on Impressions of the Source of Comforting Messages

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Published by Wiley-Blackwell in Human Communication Research Volume 15, Issue 4, pages 612-629.

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Human Communication Research


Recent theorizing suggests that exposure to sophisticated or behaviorally complex messages (i.e., messages that reflect a concern with multiple goals) may enhance the cognitive development of message recipients. Reasoning that persons attempt to accommodate their cognitive structuring of an environment to the level of complexity in that environment, it was hypothesized that persons exposed to behaviorally complex messages would form more differentiated impressions of the message source than would persons exposed to less complex messages.

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