Abstract
This research paper examines the determinants of revenue for National Football League (NFL) franchises with respect to ticket prices. Using a dataset of ticket prices and various factors such as team performance, stadium capacity, market size, and team revenue, we analyze the relationship between ticket prices and a franchise’s revenue. The results align with past studies in this area of research as they indicate that past team performance and average attendance have the strongest effect on ticket prices. Additionally, the results reveal that stadium capacity and market size most significantly affect team revenue. We find that ticket prices are less sensitive to stadium capacity and market size than team performance. Again, the results align with previous literature as the findings suggest that teams price their tickets corresponding to the inelastic portion of demand. Overall, this study provides insights into the economics of NFL ticket pricing and highlights the importance of strategic decision-making in maximizing revenue for teams.
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