Document Type

Dissertation

Keywords

Vaccines; Millennials; Communication; Health

Publisher

Bryant University

Rights Management

All rights retained by Alexandra Dickie and Bryant University

Abstract

The unique intersection of communication/video and science/health will be demonstrated through this honors project. The goal of the vaccine video is to inform Millennials about how vaccines work and the significance of vaccines to the community. The storyboard for a video was especially designed to communicate this information to those not in the science field, as well as those who are vaccine hesitant. The extensive process of information gathering required for the pre-production of the vaccine video will be discussed in depth – including the secondary research from the literature and the results from the formative survey and focus group research. This honors project is a creative educational campaign designed to promote proactive decision making about vaccines.

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