NSFW: Not So Feminist Women - A Media and Cultural Studies Analysis of Working Women in Popular Media
First Faculty Advisor
Second Faculty Advisor
women; film; television; feminism; media studies; cultural studies
Even though gender diversity of characters has increased in television shows and films, this study hypothesized that female characters who are presented as feminist icons function as feminist backlash and perpetuate negative and harmful stereotypes. This was found to be especially true for career-focused women. Applying a cultural studies approach to reading television and film studies through a feminist lens identified the antifeminist factors that continue to cause the perpetual loop of independent women reverting to dated social roles. This research connects what audiences consume through popular media to how they perceive their female co-workers. The findings of this study can help employees identify when they may be stereotyping a female co-worker, but more importantly why they so easily make assumptions about their female colleagues and how media texts have influenced their perceptions of women in the workplace.
English Language and Literature Commons, Film and Media Studies Commons, Management Sciences and Quantitative Methods Commons, Other Languages, Societies, and Cultures Commons, Women's Studies Commons