Document Type


First Faculty Advisor

Kuhlman, Martha


Bryant University; Diversity; Race; Marketing


Bryant University


This paper will propose an overarching definition that is useful for discussing the state of diversity in higher education. It will also address the value of diversity on a college campus to its community and provide concrete examples of how a lack of attention to diversity could lead to potentially disastrous consequences. After discussing debates over the definition of diversity and establishing its worth for institutions of higher education, this study will narrowly focus on Bryant University by comparing the marketing and manifestation of diversity. The ultimate purpose of this research is to offer possible solutions of how the state of diversity at Bryant University may be improved.