First Faculty Advisor
supply chain partnerships; supply chain relationships; cooperation; coordination; collaboration; supply chain; management
The term C3 refers to the framework of coordinative, cooperative and collaborative relationships within the realm of external supply chain partnerships. Each unique partnership offers both benefits and challenges within a supply chain and must be aligned with company and supply chain strategy in order to achieve maximum effectiveness. This paper aims to fill the current void in supply chain literature concerning C3 by defining each term based upon current supply chain research as well as give the most prevalent characteristics and differences between each “C” in this phase model. This research is then compared to the industry through a case study of a major international retailer. Finally, we propose a set of propositions that organizations can use to assess at what level their external relationships reside within the phase model as well as how companies move and evolve their relationships between the levels and what the trigger mechanisms are in this evolution.