First Faculty Advisor
Paperless; Campus; Faculty; Recycling; Marketing
This thesis researches and analyzes Bryant University faculty practices and motivations with regards to consumption and recycling paper. The project incorporated survey instrumentation to gather quantitative data on which to base conclusions. In addition, paper usage was directly observed, along with analysis of faculty feedback to an online survey. A marketing campaign addressed faculty practices and encouraged faculty reduction of paper. Results show that paper recycling in the targeted faculty suite increased slightly in the short-term following the marketing campaign, either through heightened awareness or seasonal office disposal; however, measurement over a greater span of time with sustained marketing might produce a more reliable trend. Recommendations that are derived from this research will help the University to implement more efficient recycling policies and thereby reduce administrative operating costs and create a greener campus.