Taylor and Francis (Routledge)
The Reference Librarian
To be effective, libraries must promote, market, and advertise mobile initiatives. When libraries introduce services that use new tools and modes of thought, they must demonstrate what is possible, how services are relevant, and how new resources can help.
Recommended CitationKeating, Maura, "Will They Come? Get Out The Word About Going Mobile" (2011). Library Staff Publications, Presentations & Journal Articles. Paper 2.