Authors

Briana Trifiro

Document Type

Thesis

Abstract

Over the last ten years, social media has become an integral facet of modern society. In particular, image-based social networking sites such as Instagram have become increasingly popular among adolescents and young adults. However, despite this proliferation of use, the literature remains divided regarding the potential impacts of social media, particularly in regards to image-based platforms. The present study sought to analyze the relationship between social media usage patterns and its subsequent effects on user self-esteem and well-being. However, the study’s results show that, despite the existing literature, intensity of Instagram use serves as a mediating variable in this relationship. The study’s results show that it is intensity of use, not usage patterns, that determine user outcomes. Finally, the results show that users who engage with Instagram more intensely exhibit higher levels of self-esteem and well-being than users who do not use the application intensely.

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