Document Type



entertainment; Hofstede; cultural dimensions; relatonship marketing; social exchange theory

Identifier Data


Access Press UK

Publication Source

International Journal of Sales, Retailing and Marketing


Student expectations of entertaining have ethical implications for business in the global workforce. This twopart study examines entertaining from an international workforce perspective. A content analysis of 55 French and American graduating business students illustrates cultural differences in ethical challenges of entertaining related to boundaries, drinking, resources and bribes. Utilizing Partial Least Squares (PLS) and Hofstede's model as a framework, we analyzed the data from 228 American and French business school students and examined the relationship among internal bonding, perceived sales performance and entertaining orientation. Study two finds that entertaining behaviors have ethical implications in international business development in both samples. Therefore, onboarding training should address ethical standards across cultures from entertaining perspectives.

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Marketing Commons