Document Type



artificial intelligence; analytics; sales; sales process; teaching innovation

Identifier Data


Scholink Inc.

Publication Source

Global Research in Higher Education

Rights Management

CC 4.0 CC-BY


The following learning protocol provides an opportunity for professors to help students apply artificial intelligence and analytics in a pipeline management exercise. The activity allows advanced sales students to build a predictive sales model in’s Einstein Analytics Platform. The following innovation walks the educator through the process of accessing the platform, building a model and analyzing outcomes. The exercise provides the opportunity to improve outcomes and act on sales opportunities, simulating the work environment. The article provides teaching tips for success to help professors stay current in the digital age and prepare students for early career success.

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Marketing Commons