Red Sox versus Yankees: Sports Team Rivalry, Sports Symbols, and Distance Performance
sports team; rivalry; symbols; distance performance
Taylor & Francis Online
Journal of Global Sports Management
Building on the literature on psychological distance and visual illusion, the authors examine whether visual exposure to sports team symbols affect distance performance, depending on whether the symbols represent favored or rival teams. Boston Red Sox fans are used to test the hypothesis in the context of the famous Red Sox–Yankees rivalry. Individuals who are primed with the symbol of their favored (rival) sports team are predicted to hit/throw a ball short (long) of the target. In Study 1, Red Sox fans putt a golf ball imprinted with a Red Sox (Yankees) logo, and are found to putt short (long) of the goal. In Study 2, Red Sox fans photograph a bobble head wearing a Red Sox (Yankee) jersey and then are found to throw a basketball nearer to (farther from) themselves.
Recommended CitationYoon, Sukki; Kim, Kacy; Beltis, A. J.; Logan, John; and Subramanian, Gayatri, "Red Sox versus Yankees: Sports Team Rivalry, Sports Symbols, and Distance Performance" (2019). Marketing Department Journal Articles. Paper 76.