Most Recent Additions*
Structural Pluralism and the Community Context: how and when does the environment matter?
Sukki Yoon, Leo W. Jeffres, Edward Horowitz, Cheryl C. Bracken, Guowei Jian, and Kimberly A. Neuendorf
Stages of Life: values, communication, and civic engagement
Sukki Yoon, Leo Wayne Jeffres, Horowitz Edward, Cheryl C. Bracken, and Guowei Jian
Shopping Plans, Buying Motivations, and Return Policies: impacts on product returns and purchase likelihood
Sukki Yoon, Joon Seo, and Milena Vangelove
Effort Investment in Persuasiveness: a comparative study of environmental advertising in the United States and Korea
Sukki Yoon, Yeonshin Kim, and Tae Hyun Baek
Effects of Product Failure Severity and Locus of Causality on Consumers' Brand Evaluation
Sukki Yoon, Sugin Song, and Dan A. Sheinin
Closing the "Green Gap": the impact of environmental commitment and advertising believability
Sukki Yoon, Yeonshin Kim, Sangdo Oh, and Hwashin Hyun Shin Hyun
How Character Presence in Advergames Affects Brand Attitude and Game Performance: a cross-cultural comparison
Sukki Yoon, Yung Kyun Choi, and Charles R. Taylor
Social Marketing Communication Messages: how congruence between source and content influences physical activity attitudes
Sukki Yoon and Jane McKay-Nesbitt
When Environmental Messages Should Be Assertive: examining the moderating role of effort investment
Sukki Yoon, Tae Hyun Baek, and Seeun Kim
Higher Quality or Lower Price? How Value-Increasing Promotions Affect Retailer Reputation via Perceived Value
Sukki Yoon, Sangdo Oh, Sugin Song, Kacy Kim, and Yeonshin Kim
Conceptualizing Communication Capital for Changing Environment
Sukki Yoon, Leo Wayne Jeffres, and Guowei Jian
Online Game Characters' Influence on Brand Trust: self-disclosure, group membership, and product type
Sukki Yoon, Yung Kyun Choi, and Heather Lacey
Make the Ally Pledge
Pride Center
Bryant Pride 25th Anniversary
Pride Center
Happy Pride
Pride Center
Homeless Youth Supply Drive
Pride Center
Youth Pride Fall Supplies Drive
Pride Center
Boy Erased
Pride Center
*Updated as of 04/19/19.
