Isaac Gifford Ladd, a broker, had purchased the building in the early twentieth century. At Ladd's request it was completely redesigned and reconstructed into a French chateau type mansion by architects Carrère and Hastings who also designed the iconic New York Public Library. The mansion featured wrought iron railings and an ornate archway at the front entrance. This was the archway that was eventually extracted from South Hall and moved to Bryant's campus in Smithfield, RI.
Gradually, the College expanded as nearby homes came up for sale or lease in the East Side neighborhood. With the acquisition of multiple buildings Bryant developed into a residential college.
You hear more about our East Side Campus in this short video.