How Studying Magicians Changed My Perspective on Creativity


John Logan

Document Type



TEDxBryantU; 2018; speech; magicians; creativity; leadership


Bryant University

Rights Management

All rights retained by Bryant University.


Logan highlights a new way of thinking for entrepreneurs using magicians as an inspiration. John Logan’s ultimate goal in life is to promote his personal message: “Always remember that ‘impossible’ is just a word.”

He has an array of experiences such as publishing two books, hosting his own show on with numerous players from the New England Patriots, speaking at the Forbes 30 Under 30 Live Summit, and performing as a contestant on NBC’s hit-show, “America’s Got Talent.” Traveling the country as a keynote speaker for leadership conferences and summits, he combines his research on magic, creativity, and entrepreneurial skills to help others.

John’s presentations demonstrate the connection between the art of magic and the world of leadership with years of primary and secondary research as he explored why (and how) thinking like an entertainer can help entrepreneurs achieve success. John graduated from Bryant University in 2016 where he received a degree in Entrepreneurship.

This talk was given at a TEDx event using the TED conference format but independently organized by a local community.