The Simplistic Depth of Innovation

Document Type



TEDxBryantU; 2018; speech; innovation; entrepreneurship


Bryant University

Rights Management

All rights retained by Bryant University.


Melissa redefines innovation using her own personal story of creating a new product to benefit the dignity of others. Melissa Gurzenda is a freshman at Bryant University studying entrepreneurship and marketing. As an entrepreneur, her hobbies are creatively driven.

She enjoys adventure seeking, art, photography, writing, learning, and community service… along with watching sports games in between. She spends time developing new business ideas that can benefit the dignity of others, as well as ways to motivate others to benefit society. At Bryant University, she is involved with the CEO Marketing Team for BUNEEC and is the Vice President of the Community Activism Leadership Organization (CALO).

This talk was given at a TEDx event using the TED conference format but independently organized by a local community.