Document Type
Dissertation
First Faculty Advisor
Boyer, Stefanie
Keywords
advertisements; body image; media effects
Publisher
Bryant University
Abstract
An examination of the ethics involved in advertising to adolescents. Specifically, a content analysis and survey research was conducted dealing with how television commercials and magazine advertisements targeted towards males ultimately affect female body image and behavior. The content analysis consisted of Axe Body Spray advertisements, as well as Sports Illustrated: Swimsuit Edition. Findings of survey research include increased body monitoring as a result of exposure to advertisements. Implications and future opportunities are discussed.
Data Appendix, Part 1
Stephanie_Lemire_Data Appendix pt 2.pdf (56 kB)
Data Appendix, Part 2
Stephanie_Lemire_prezi 2.pdf (22731 kB)
Prezi
Included in
Advertising and Promotion Management Commons, Gender, Race, Sexuality, and Ethnicity in Communication Commons, Marketing Commons
