Manuscripts from 2024
Omnichannel Retail Effectiveness: Consumer Attitudes & Attributes Impacting Cross-Category Success Post-Pandemic, Alyssa Alviti
Influencing Beauty: The Impact of TikTok Influencers on Gen Z the Cosmetic Industry, Lauren Barry
How to Define, Evaluate, and Improve Extracurricular Student Engagement Using a Nine-Point Framework Based on Marketing Theory, Patrick Roth
Manuscripts from 2023
More Than Just a Game? The Impact of Athletic Team Performances of Advertisement Appeal, Matthew Cook
The Impact of Diversity, Equity, and Inclusion in the Fashion Industry, Hannah Dreska
Are All Body Sizes Beautiful? A Content Analysis of Plus-Size Representation in Fashion Brands, Julia McLaughlin
Advertising to Reduce Public Stigma and Its Associated Consequences for Medical Marijuana Patients, Jack Tishkevich
Understanding the Business Model of Content Creation, Taylor Vahey
Unpacking the Unconscious: Mortality Awareness and Its Effects on Consumer Engagement in Charitable Campaigns, Lois Warden
Manuscripts from 2022
Looking in the Mirror: Does Representation in Marketing Impact the Consumer?, Alyssa Collins
Rainbowashing: Does it Impact Purchase Intention?, Ramon Luis Fille
The Stereotypical Perception of a Spokesperson in a Sports Advertisement, Trinity Lennon
The Effects of Sponsorship Disclosure on Consumer Perceptions, Evan Leonard
Stories and Selling: The Impact of Narrative Storytelling in Video Commercials, Gabriela Martin
Financial Literacy and Investing Habits of Generation Z as it Pertains to Financial Marketing, Meghan Mazzatto
The Influence of Price Transparency on Consumer Perceptions: The Role of Culture and Luxury Brands, Cady Qiu
Deception Perception: The Marketing of Student Loans, Lauren Roth
Manuscripts from 2021
The Comparison of Effectiveness of Social Media Marketing by Brands and Influencers for Organic Cosmetics, Alyssa Belanger
Competence in Co-Creation: The Impact of Product Attributes and Add-on Services in the Decision to Co-Create, Peter Elder
The Effect of the Pandemic on Engagement Levels of LinkedIn Posts, Lauren Fedor
A Study of the Technology Acceptance Model for Social Media Adoption in Small & Medium Enterprises, Lily Iacurci
The Fallacy of Eating Disorders - It's Not Just About Being Skinny, Mercedes Marie Lahaie
An Examination of Sustainable Marketing and Fan Engagment Within the Sports Industry, Caroline Meizen
The Effect of Native vs. Foreign Language on Consumer Visual Perception, Gabriela Reymont
Strategy & Tactics to Improve Sales for B2B Manufacturing Firms: A Case Study, Frank T. Ricci, Jr.
Advertising in the Volunteer Tourism Industry: Analyzing The Relationship Between Social Exclusion and Self-Versus-Other Benefit Appeals., Lyndsay Swanston
Impact of Fashion Advertisements on Consumers, Kathryn Sweeney
Impact of Fashion Advertisements on Consumers, Kathryn Sweeney, Kacy Kim, and Sharmin Attaran
Manuscripts from 2020
From Listening to Lyrics to Buying Brands: The Effectiveness of Lyrical Product Placement, Mary Bridget Gomes
Sales Position Mobility: Exploring Women's Mobility in Sales Positions, Nyatasha Jackowicz
Rivalry Appeals In Advertising: Distinctiveness Versus Inclusiveness, David Stahr
Rivalry Appeals In Advertising: Distinctiveness Versus Inclusiveness, David Stahr, Sukki Yoon, and Kacy Kim
How Search Personalization Impacts Consumer Behavior, Jessica Taylor
When Does the Influencer Matter?, Ashley Tivnan
Manuscripts from 2018
The Business of Being Good: CRM Strategies and For-Profit Organizations, Danielle Crepeau
Advertisements’ Perpetuation of Rape Culture: A look at how images containing objectification and victimization impact consumers, Lauren Leedberg
How Technology has Changed Direct Selling, Robert Anthony Norris
Manuscripts from 2017
Social Media Influence: Metrics Matter, Juliana Houldcroft
Globalization of the Catholic Church: Implications for managing a large multinational organizations for a long period of time., Paula Robinson
Five Seconds to the Ad: How Program-Induced Mood Affects Ad Countdown Effects, Tiffany Venmahavong
Manuscripts from 2016
Consumer Purchasing: When Does Corporate Social Responsibility Matter?, Abigail Blecker
Green Advertising and Millennials, Stephanie Davidson
How Health Claims on Product Packaging Influence Consumer Perceptions and Purchase Decisions, Taylor Vanasse
Manuscripts from 2015
Social Media Marketing in Midterm Political Campaigns & Its Effect on Political Activity, Samantha M. Beaupre
The Power of Point of Sale Improving Growth, Profit, and Customer Service in a Retail Business, Matthew Cote
The influence of Instagram on exercise and eating behavior, Bridgette Kosek
Effects of Online Sponsored Advertising on Consumer Attitudes, Cassidy Maksy
Manuscripts from 2014
The Effects of Popular Music in Television Advertisements on Branding, Amanda Jillson
Manuscripts from 2013
Is Advertising to Teenagers Ethical? Media’s Influence on Body Image and Behavior, Stephanie Lemire
Manuscripts from 2012
Twitter: Businesses Increasing Their Revenues 140 Characters at a Time, Adekemi O. Oyalabu
The Evolution of the “Southwest Effect”, Daniel Webb
Status: In a Relationship How Effective is Customer Relationship Marketing on Facebook?, Courtney Weiss
Manuscripts from 2011
Does Twitter Create Similar Patterns of Positivity/Negativity as Face-to-Face Word-of-Mouth?, Nicholis Jones
Effects of Chronic Regulatory Focus and Product Type on Internet Purchase Decisions, Chad Ryan
Manuscripts from 2010
The Perceived Credibility of Brand Mention in Magazine Articles in Comparison to Advertorials and Traditional Paid Advertisements, Christina Conner
Online Video Contest Effects on Brand and Ad Attitudes, Daniel A. Janis
Manuscripts from 2009
Product Placement and the Effects of Persuasion Knowledge, Stephen Fitch
Does brand image or taste have more influence on consumer preference for energy drinks?, Matthew Moore
The Impact of High Risk Propensity on Lifestyle and Consumption Behaviors, Gergely Nemeth
Manuscripts from 2008
The Effect of Outliers on Consumer Choice, Denise Fuda
Generation Y Women’s Perception of Female Gender Roles in Advertising, Bonnie O’Halloran
Manuscripts from 2007
Analysis of University Marketing Programs, Shawn Benham
