"Social Perceptions and the By-products of Advertising" by Stanley J. Baran and V.J. Blasko
 

Title

Social Perceptions and the By-products of Advertising

Document Type

Article

Comments

Published by Wiley-Blackwell in Journal of Communication Volume 34, Issue 3, pages 12-20.

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Publisher

Wiley-Blackwell

Publication Source

Journal of Communication

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