Files
Download
Download Audio (20.0 MB)
Loading...
Media is loading
Description
In this episode, we talk with Ganga Urumutta Hewage, a professor in the Marketing department about market research. Specifically, we discuss her recent article, "The Mysteries of Mystery Deals: The Roles of Purchase Type (Material vs. Experiential Purchases) and Excitement Neglect".
Interviewee
Ganga Urumutta Hewage
Interviewer
Rebecca Marcus
Collaborative Partners
William Doughty, Adriana Minicapilli, and Ed Veras Martinez.
Number in Series
22
Published By
Douglas and Judith Krupp Library
Date Created
2-4-2023
Keywords
market research; mystery deals; material purchases; experiential purchases; excitement neglect
Play Time
14:33
Language
English
