Bryant Faculty Spotlight, Episode 22: Ganga Urumutta Hewage

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Files

Description

In this episode, we talk with Ganga Urumutta Hewage, a professor in the Marketing department about market research. Specifically, we discuss her recent article, "The Mysteries of Mystery Deals: The Roles of Purchase Type (Material vs. Experiential Purchases) and Excitement Neglect".

Interviewee

Ganga Urumutta Hewage

Interviewer

Rebecca Marcus

Collaborative Partners

William Doughty, Adriana Minicapilli, and Ed Veras Martinez.

Number in Series

22

Published By

Douglas and Judith Krupp Library

Date Created

2-4-2023

Keywords

market research; mystery deals; material purchases; experiential purchases; excitement neglect

Play Time

14:33

Language

English