Document Type
Thesis
First Faculty Advisor
Susan Baran
Keywords
social media influencer; content creator; success
Rights Management
CC-BY-SA
Abstract
Social media have changed the way people communicate and live their lives. And as might be imagined, with new platforms come new opportunities. One of those opportunities is becoming a social media influencer. Social media influencers can earn fame and fortune, but how is that success measured? In depth interviews with Katy Bellotte and Mikayla Nogueira, two successful social media influencers, will be analyzed to answer the question, “What makes a social media influencer successful?”
Included in
Communication Technology and New Media Commons, Public Relations and Advertising Commons, Social Influence and Political Communication Commons, Social Media Commons
