Cutting Your Losses: How to Avoid the Sunk Cost Trap
Document Type
Article
Publisher
Richard Ivey School of Business
Publication Source
Ivey Business Journal
Abstract
The article presents the author's comments on why leaders have difficulty cutting their losses, and how this mistake can be extremely costly, particularly in a volatile environment. He states that persistence can be a valuable leadership quality, perhaps even more so in a volatile environment. The author discusses strategies including the launch of a pre-emptive conversation, creation of constructive tension, and defining opportunity costs.
COinS
Comments
Published by the Richard Ivey School of Business Foundation in Ivey Business Journal, volume 73 issue 6, 2009. Bryant users may access this article here.