Document Type
Article
Keywords
artifical intelligence; augmented intelligence; machine learning discounted utility theory
Identifier Data
https://doi.org/10.15444/GFMC2019.06.03.02
Publisher
Global Fashion Management Conference
Publication Source
Global Alliance of Marketing & Management Associations
Abstract
The purpose of this paper is to examine some of the profound effects of Augmented Intelligence (AI) on Product, one of the “Four-Ps” of marketing: Product, Price, Place, and Promotion. Today’s customers are used to extreme convenience, beyond the brick-and-mortar shopping experience, and beyond online images. Customers increasingly demand more information, and more personalized information. This paper addresses how the presentation of products has changed. This paper is conceptual, based on a review of academic literature on marketing strategy, psychology, AI, and Machine Learning as chronicled in major marketing and business research journals.
