The importance of timely social media responsiveness

Authors

Stefanie Boyer, Bryant UniversityFollow

Document Type

Article

Keywords

facebook; consumer; engagement; marketing; communications; responsiveness; social; media

Identifier Data

https://www.ingentaconnect.com/content/hsp/jdsmm/2021/00000008/00000004/art00007

Publisher

Henry Stewart Publications

Publication Source

Journal of Digital & Social Media Marketing