Research Opportunities in Supply Chain Management

Document Type

Article

Comments

Published by Springer Science & Business Media B.V. in the Journal of the Academy of Marketing Science, volume 38 issue 1, 2010. Bryant users may access this article here.

Keywords

Supply chain management (SCM); Research opportunities; SCM components; Qualitative analysis

Publisher

Springer Science & Business Media B.V.

Publication Source

Journal of the Academy of Marketing Science

Abstract

Since its introduction as a concept in the 1980s, supply chain management (SCM) has undergone significant modification and expansion. A qualitative analysis of 166 unique definitions of SCM published in the literature identified three major themes associated with the supply chain and SCM: (1) activities; (2) benefits; and (3) constituents/components. Utilizing these themes, key research questions and issues within the supply chain and SCM are identified that could be examined by marketing scholars.

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