Research Opportunities in Supply Chain Management
Journal of the Academy of Marketing Science
Since its introduction as a concept in the 1980s, supply chain management (SCM) has undergone significant modification and expansion. A qualitative analysis of 166 unique definitions of SCM published in the literature identified three major themes associated with the supply chain and SCM: (1) activities; (2) benefits; and (3) constituents/components. Utilizing these themes, key research questions and issues within the supply chain and SCM are identified that could be examined by marketing scholars.
Recommended CitationStock, James; Boyer, Stefanie L.; and Harmon, Tracy, "Research Opportunities in Supply Chain Management" (2010). Marketing Department Journal Articles. Paper 30.