Research Opportunities in Supply Chain Management

Document Type



Published by Springer Science & Business Media B.V. in the Journal of the Academy of Marketing Science, volume 38 issue 1, 2010. Bryant users may access this article here.

Publication Source

Journal of the Academy of Marketing Science


Since its introduction as a concept in the 1980s, supply chain management (SCM) has undergone significant modification and expansion. A qualitative analysis of 166 unique definitions of SCM published in the literature identified three major themes associated with the supply chain and SCM: (1) activities; (2) benefits; and (3) constituents/components. Utilizing these themes, key research questions and issues within the supply chain and SCM are identified that could be examined by marketing scholars.