M-B Indicator and Advertising Careers

Document Type



Published by Marketing Management Journal in the Journal for the Advancement of Marketing Education, volume 17, 2010. Bryant users may access this article here.


Marketing Management Journal

Publication Source

Journal for the Advancement of Marketing Education


This empirical study examines whether personality types vary across different functional areas of an advertising agency. One of the tests available to assess whether one's personality is suitable for a particular job is the Myers Briggs Type Indicator (MBTI). Since students might wonder about the types of jobs they would like to pursue; understanding personality differences resulting from MBTI could serve as a guide to students who are thinking about pursuing a career in advertising. Myers-Briggs Type Indicator (MBTI) was administered in thirteen advertising agencies around the United States. Personnel from all agency departments participated in the study. Our findings (significant differences between ad agency employees and the U.S. population as well as differences between functional groups within the agencies) can help marketing and communication students (and faculty who advise them) identify which area of an advertising agency is more congruent with their personality. Selecting a congruent area of employment could potentially lead to a more fulfilling, productive, and long-lasting career.