Items listed include publications such as complete books, chapters in books and/or books edited by Marketing Department faculty.
Submissions from 2023
Revolutionizing Agriculture Through Digital Twins, Mohsen Attaran, Sharmin Attaran, and Bilge Gokhan Celik
Submissions from 2022
Resource Advantage Theory, Teresa McCarthy
Submissions from 2021
Leveraged Marketing Communications: The Importance of Studying the Transfer of Object-to-Brand Associations, Sukki Yoon, Yung Kyun Choi, and Charles R. Taylor
Submissions from 2020
The Little Black Book of Social Media: Strategies to Ignite your Business, Influencer and Professional Brand, Sharmin Attaran and Stefanie Boyer
Submissions from 2019
Opportunities and Challenges of Implementing Predictive Analytics for Competitive Advantage, Mohsen Attaran and Sharmin Attaran
The Rise of Embedded Analytics: Empowering Manufacturing and Service Industry With Big Data, Mohsen Attaran and Sharmin Attaran
