Items listed include publications such as complete books, chapters in books and/or books edited by Marketing Department faculty.

Follow

Submissions from 2023

PDF

Revolutionizing Agriculture Through Digital Twins, Mohsen Attaran, Sharmin Attaran, and Bilge Gokhan Celik

Submissions from 2022

Link

Resource Advantage Theory, Teresa McCarthy

Submissions from 2021

Link

Leveraged Marketing Communications: The Importance of Studying the Transfer of Object-to-Brand Associations, Sukki Yoon, Yung Kyun Choi, and Charles R. Taylor

Submissions from 2020

Link

The Little Black Book of Social Media: Strategies to Ignite your Business, Influencer and Professional Brand, Sharmin Attaran and Stefanie Boyer

Submissions from 2019

Link

Opportunities and Challenges of Implementing Predictive Analytics for Competitive Advantage, Mohsen Attaran and Sharmin Attaran

Link

The Rise of Embedded Analytics: Empowering Manufacturing and Service Industry With Big Data, Mohsen Attaran and Sharmin Attaran