Items listed include working or technical papers written and edited by Marketing Department faculty.
Manuscripts from 2005
Encouraging Customer Adoption of Self-Service Technologies: Put a Little Fun in Their Lives, James M. Curran
Manuscripts from 2004
Examining Student Reactions to Class Experiences: An Analysis Using Structural Equation Modeling , James M. Curran
Manuscripts from 2002
Sales Forecast in a Personal Selling Intensive Industry: An Empirical Analysis of the Repeat Purchase Diffusion Model, Alphonso Ogbuehi, Franklin Carter, and Carol M. Motley
Manuscripts from 2001
Intentions to Use Technology-Based Customer Interfaces in Service Delivery, James M. Curran
Reconceptualizing Trust: An Evolutionary Process Model, James M. Curran
Understanding Consumer Attitudes Toward Technologies Used for Service Delivery: An Examination of Influential Factors, James M. Curran
Coming to Terms with Industry-Sponsored Public Policy Research: A Case Study Involving Controversial Issues in Tobacco Advertising, Keith B. Murray
Manuscripts from 2000
A Reexamination of the Determinants of Patient Satisfaction with Health Care Service Encounters, James M. Curran
Make Corporate Social Responsibility Make Marketing Management Sense, Keith B. Murray
