Title

Comparing Search Engines: Is Google or Yahoo More Cost Effective When Using Sponsored Links for Small Companies

Authors

Kristin Kennedy, Bryant UniversityFollow
Bonnie B. Kennedy, Kennedy, IncorporatedFollow

Document Type

Article

Comments

Presented at the Northeast Decision Science Institute Conference in New York, New York, 2008.

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Publisher

Northeast Decision Sciences Institute

Publication Source

The Proceedings of the 2008 Northeast Decision Sciences Institute Conference