Leaders as Anthropologists

Document Type



Published by the Richard Ivey School of Business in Ivey Business Journal, volume 73 issue 5, 2009. Bryant users may access this article here.

Publication Source

Ivey Business Journal


The article presents the author's comments and suggestions on effective leaders. He states that leaders must hone their skills as problem-finders, not just problem-solvers. The author suggests that if leaders wish to discover the problems that could mushroom into large-scale failures in their organizations, they too must venture out of their offices. According to him, marketing professionals have discovered the power of an anthropological approach.