Document Type
Thesis
First Faculty Advisor
Kacy Kim
Second Faculty Advisor
Sukki Yoon
Keywords
body image; attractiveness; thin ideal; fat stigma; models
Publisher
Bryant University
Rights Management
CC-BY-NC-ND
Abstract
An abundance of body positive campaigns has become increasingly popular among fashion brands. The current study aims to analyze the consumers' perceptions of model's beauty attributes and well-being based on their body size. The purpose of the present research is to provide a deeper insight into the effects that models’ appearance poses on an individual's well-being. The goal of this study is to explore consumers' perceptions of model's beauty attributes and well-being based on their body size. By conducting a content analysis of female models in the fashion industry, consumers' perceptions of models' beauty attributes, well-being, and lifestyle were discovered. This analysis sheds light on the differing perceptions of thin versus plus-size models. This research can be utilized to determine how marketers can incorporate diverse models, specifically when targeting young women who are most heavily impacted by unrealistic beauty standards.
